LEARN. APPLY. UNLOCK.

WHAT IT INCLUDES

The basic structure of the tourism market, its professionals, suppliers and the processes that lead from an initial client request to the creation and presentation of a complete travel proposal.

COURSE TOPICS

• The tourism ecosystem and its main participants.
• Travel agencies, tour operators and partner networks.
• Airlines, ferry companies, hotels and other suppliers.
• Prices, availability, commissions and seasonality.
• Bookings, changes, cancellations and basic terms.
• Receiving and analysing a travel brief.
• Destination, transport and accommodation research.
• Itinerary planning and travel flow.
• Costing, final price and proposal presentation.

WHAT YOU WILL LEARN

• Understand the role of each partner and supplier.
• Read prices, terms and restrictions correctly.
• Turn a brief into an organised travel itinerary.
• Compare options based on the client’s needs.
• Calculate and present the total cost correctly.

WHAT IT INCLUDES

The professional role of the Independent Travel Agent, collaboration with the TicketSeller network and the proper organisation of daily requests, bookings and professional processes.

COURSE TOPICS

• The role and scope of activity of the agent.
• Responsibilities, professional boundaries and proper conduct.
• Collaboration and support through the TicketSeller network.
• Basic use of the B2B environment.
• The workflow of a travel request and booking.
• Organisation of files, clients and follow-up.
• Time management and daily tasks.
• Support before, during and after the journey.
• Personal data and professional procedures.

WHAT YOU WILL LEARN

• Organise your daily work correctly.
• Understand what you handle and what the network supports.
• Record every stage of a request correctly.
• Organise bookings, files and communications.
• Operate consistently and professionally.

WHAT IT INCLUDES

Communication with travellers, identifying their needs, consultative selling, objection management and customer service before and after the sale.

COURSE TOPICS

• First contact and creating the right impression.
• Questions that create a complete travel brief.
• Client profiles and different approaches.
• Consultative selling without aggressive pressure.
• Presenting options clearly and professionally.
• Handling objections and indecision.
• Follow-up and reactivating interest.
• Complaints and difficult situations.
• Repeat sales and referrals.

WHAT YOU WILL LEARN

• Turn a general request into a specific brief.
• Present solutions clearly and confidently.
• Handle objections professionally.
• Organise effective follow-up.
• Build trust and repeat client relationships.

WHAT IT INCLUDES

Creating a professional identity, defining a target audience, selecting the right social media platforms and producing content that strengthens visibility and credibility.

COURSE TOPICS

• Personal brand and professional positioning.
• Target audience, specialisation and travel direction.
• Professional name, message and value proposition.
• Visual consistency and professional presentation.
• Facebook for communities and local clients.
• Instagram for travel inspiration and visual content.
• TikTok for short videos and reaching new audiences.
• LinkedIn for partnerships and corporate travel.
• Pinterest for destination and honeymoon content.
• WhatsApp Business for communication and follow-up.
• Content pillars and posting schedules.
• Reviews and social proof.

WHAT YOU WILL LEARN

• Define the audience you want to reach.
• Select the platforms that match your goals.
• Clearly communicate the value of your services.
• Create professional and consistent content.
• Organise a realistic publishing schedule.

WHAT IT INCLUDES

The responsible use of artificial intelligence tools for research, content creation, personalised communication, follow-up and client base development.

COURSE TOPICS

• What artificial intelligence is and is not.
• Writing effective instructions and using AI assistants.
• Travel research and creating a first draft.
• Improving destination descriptions and proposals.
• Ideas for posts, videos, newsletters and campaigns.
• Creating customer personas and targeted messages.
• Personalising communication for different client profiles.
• Organising leads and follow-up actions.
• Improving SEO content.
• Analysing comments and common client questions.
• Accuracy checks and human verification.
• Protecting personal and professional data.

WHAT YOU WILL LEARN

• Use AI as a professional assistant.
• Speed up research and content production.
• Create more targeted communication.
• Organise follow-up and client acquisition campaigns.
• Check the accuracy and quality of AI-generated results.

WHAT IT INCLUDES

Organising the digital working environment, using B2B tools, a search and booking engine, website planning and professional business development.

COURSE TOPICS

• The essential digital operating system for an agent.
• B2B account and service search tools.
• Search and booking engine.
• Planning the structure of a travel website.
• Sitemap and essential pages.
• Presentation of services and travel categories.
• Enquiry forms and lead collection.
• Booking engine integration with the website.
• Basic SEO and digital visibility principles.
• Google Business Profile and local visibility.
• Analytics and website traffic monitoring.
• Request, client and follow-up management.
• Goals, performance indicators and a 90-day plan.

WHAT YOU WILL LEARN

• Design the right digital setup.
• Organise the structure of a travel website.
• Connect tools, content and client enquiries.
• Understand the role of the search engine.
• Track essential performance indicators.
• Create a realistic growth plan.